About Us

Meet the face behind the idea.

Hi, I am Dana, the heart and soul behind I matter.

As a proud twin mom, a member od the vibrant LGBT community, and someone who faces the daily struggles of mental health, this journey is deeply personal to me.

My mission

I believe that clothing is a powerful mean of self-expression and a canvas for meaningful messages.

Our mission is to break down the barriers, promote inclusivity, embrace our struggles and wear them as a badge of strength.

I matter is more than an online shop; it's a community that embraces authenticity and champions resilience.

Let's break down walls, challenge stereotypes, and redefine the narrative around mental health, LGBT pride, and motherhood.

Triple Focus

  • Mental Health

    Mental illness is a road I have been on for over 15 years, I matter is my way of turning those battles into beacons of hope.

    In each garment you will find a symbol of the strength that lies within you.

  • LGBT Pride

    Being part of the LGBT community has showed me the beauty of diversity.

    Join me on this empowering journey, where every purchase is a statement, and every sweatshirt is a reminder that you are seen, you are heard, and you are loved.

  • Motherhood

    Being a mom is the best, yet the most challenging thing that has happened to me.

    Let's remind ourselves that having bad days is ok, and that is just temporary.
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